Corporate recruiting is the process of hiring new employees to fill open positions within an organization. The recruiting efforts target both internal and external candidates based on a required skill set. The recruiting process is often aligned to the company objectives and long term goals. Corporate recruiters operate with a recruitment plan which outlines the hiring strategy.

Changes in corporate recruiting

Corporate recruiting has been through a lot of change over the decade. The key areas of focus have been the candidate experience and optimizing the decision-making process. We have highlighted below four areas of change that we will see in 2020.

1. Technology innovations in the hiring process

There have been major technological advancements in the hiring process in the past decade. Almost every company has access to an Applicant Tracking System (ATS) to manage their hiring efforts. Corporate recruiters also start using assessment tools to validate the candidate's abilities and conduct initials screenings. We expect more and more companies to use these tools to optimize their hiring efforts and find the right candidates. For example, Bryq is based on established theories of Organizational Psychology, that have been thoroughly vetted and verified can predict job performance.

2. Investment in company branding

Investing in company branding will not only increase the company value but will also help the company recruiters attract talent by merely utilizing the company brand assets. Candidates are very selective when choosing a company to work for, and the decision process is similar to buying a product.

3. Corporate recruitment and social media

 Worldwide, there are 3.80 billion social media users, with this number increasing by more than 9 percent annually. One of the biggest trends in the past few years has been recruiting using social media platforms. Corporate recruiters use LinkedIn, Facebook, and Twitter to find and attract talent. The benefit of social recruiting is that you can engage candidates that are not looking for a job and build a relationship with passive candidates.

4. Referral programs

Corporate recruiters have realized that employee referrals work well and yield high-quality candidates. According to LinkedIn referred candidates, stay longer with their employer resulting in lower turnover rates. Organizations invest more and more in rewarding referral programs and have become a core part of the recruitment plan.

How to improve your corporate recruiting process

Invest in technology: It's no secret that using tech in recruitment can help you automate and streamline hiring.

Creating a solid recruitment plan: A recruitment plan is a strategy for hiring new employees. The plan should cover the process of creating new job descriptions, identifying and attracting candidates, interviewing, and hiring successful candidates.

Compliment your recruitment process with a social recruiting plan: Using social media, you can build a candidate pool and identify individuals with the right skills for your open positions.

Application of marketing techniques in recruitment: Developing a strong brand identity and candidate personas can help you land the right candidates.

Data and analytics: Data-driven recruitment can help you identify candidates that are open to new opportunities by utilizing data points from your talent pools.