Each day around the globe, over one billion YouTube videos are watched. Why? People love to engage with visual content. That’s precisely what makes recruitment videos so effective. They are an excellent way of advertising your workplace to potential job candidates. Find out more about recruitment videos and how to create an amazing one for your organization.
What are Recruitment Videos?
Recruitment videos are videos used throughout many different parts of the recruitment process. They can be used in many different ways, for example:
- Your Careers Site – A recruitment video on a careers site is a great way to introduce people to your company and your company culture. It’s more engaging than a whole page of text, while still conveying a message to viewers about who you are. This might be a video of current employees talking about their experiences, or the CEO sharing the company values, for example.
- Social Media – Sharing your recruitment videos to social media can ensure that you get value for money out of these videos. By using them on your social media platforms, they can reach many more people, spreading your company message far and wide.
- In Job Descriptions – Why not create a recruitment video that showcases what the role entails? A video can be a great way of engaging potential candidates and converting them into applicants.
Why Use Recruitment Videos?
There are many excellent benefits to creating recruitment videos. Let’s go over what they are:
Enhance Employer Brand
If you want to be a preferred employer, recruitment videos can help with that. Employer branding is how people view working at your company. Is it an attractive place to work, do people think you treat your employees well? By showing it all on video, people can see how great your company is. This is an excellent way of enhancing your employer brand.
Get More Job Applications
Many people prefer video over text. If you only focus on text on your careers page and social media, then you’re losing out on a whole lot of potential job candidates. By using video in your recruitment process, you can attract an entirely new range of top talent and get more job applications for your open positions.
Get Shown on Search Results
When someone Googles a company or role like yours, what would they find? Do it for yourself and see whether you appear in the results. If you’re not showing up on the first page of search results, people are unlikely to find you. Videos can boost your search engine ranking, making your company one of the first sites they will click on.
Inform Candidates on Company Culture
It’s much easier for an applicant to understand more about the company culture by seeing it in action rather than reading about it. After all, the culture is all about those subtle visual cues that can only be seen on video. This allows the person to figure out whether your company is one they might enjoy working in and whether they would be likely to fit in there.
How to Create Amazing Recruitment Videos
If you’re going to create recruitment videos, you need them to stand out from the crowd. Here are some of our top ideas for helping you to do just that.
Create Something Funny
The majority of recruitment videos are all the same. A testimonial, a comment from the CEO – you get the picture. Instead, take Fiverr’s lead and create a funny video that captures the audience’s attention. They have designed a recruitment video that’s sarcastic and makes light of these kinds of videos. It has garnered over 81,000 views on YouTube so far, which is pretty impressive.
Come Up with A Unique Idea
Puppets? In a recruitment video? Dropbox has been there, done that, and it worked! If you can think of a unique idea and make it work, this is an effective way of connecting with potential job candidates. People will love your creativity, and this can enhance your employer brand as well.
Do A Walk-Through
One of the best ways for people to see what your company is really like is a walk-through video. Wander through the office, asking your employees questions about what it’s like to work for your organization. This gives people the chance to see your work in action.
Ever seen The Office? The mockumentary style works for a reason – it’s funny and relatable. So, why not create a mockumentary style recruitment video? The ability to laugh at yourself and not take yourself too seriously is highly valued. Show that your company has a sense of humour while actually teaching viewers about yourselves with a mockumentary style video.
Target Your Audience
It’s a great idea to make videos that target different demographics of your job candidates. For example, one area you may want to target is graduates. You can create a video specifically for them to let them know about growth and career opportunities. A video for higher-level roles, however, may have more details about the work environment and types of projects they may work on.
Call to Action
When creating any type of recruitment videos, don’t forget to add a call to action at the very end. What do you want people to do after watching the video? This might be visiting your careers page, applying for a job, or registering their interest with your recruitment team. Whatever it is, make sure that you create a compelling and catchy call to action. Keep it short and make sure it’s something that people will remember that can invoke them into action.
If you want yours to be a company that people are desperate to work for and you have a bit of creative flair, recruitment videos could work for you. Try out a few different kinds to begin with, and see what works best for your company. Remember to always stay true to your company values and remain on-brand to create an excellent employer brand. This can help you to get far more job candidates, enabling you to have more talent to choose from when hiring.