Finding top talent is one of the largest issues that companies are currently facing. So, what’s the best way to combat this? A Careers Page has become the new must-have for recruiters who want to engage with candidates. No longer just a place to post job advertisements, careers pages are now an interactive place where you can communicate with applicants.
(1) What is A Careers Page?
A Careers Page is a page on your company website that shows visitors what jobs you are currently recruiting for. This is the very first page that most people will visit when they are looking for jobs at your company. Not your LinkedIn profile, Facebook, or other social media. That’s why it is so important to have an excellent Careers Page that entices people to apply for positions at your company.
(2) Why You Need an Amazing Careers Page
Creating a Careers Page is hard work. So, why does your business need to put the time and effort into creating an incredible one?
An engaging Careers Page can convert passive candidates into active ones. Someone may just intend to browse around, looking at roles. But if your Careers Page is compelling enough, they may be surprised to find that they end up actually applying for one. Connecting with passive candidates and converting them into active ones is a valuable talent pool that you can tap into.
Lessen the Time to Hire
An issue that many organizations face is the lengthy time to hire. The recruitment process can be slow and time-consuming. However, when you start using a careers page, this can greatly reduce the time it takes. Posting a job advertisement is instant, and people can start applying straight away. In fact, posting a job on your Careers Page is up to 70% quicker than other methods.
Significant Hiring Source
If you think that careers pages are not that useful, the truth is that yours likely needs some improvements. Hires through Careers Pages have increased by around 94.1% in the past four years. So clearly, Careers Pages are a great source of candidates.
Improve Employer Branding
Employer branding is such an important factor as to whether people want to work for you or not. To attract top talent, you need to be thought of as an employer of choice that anyone would love to work for. To market yourself in this way, the Careers Page can be extremely useful. This gives you a place where you can add information about what it’s like working for your company.
Save on the Recruitment Process
As you build your Careers Page, hopefully, you will get more and more applicants and hires through there. This is a much cheaper talent sourcing method than paying hundreds of dollars every time you want to post an ad on a job board. Using your Careers Page is far cheaper.
Many companies want to use HR data to leverage insights and improve processes. However, gathering the data can be a difficult and time-consuming process. A Careers Page is an excellent source of recruitment data that’s fast and easy to access. You can track applications, interviews, job offers, and more data all through this page. This offers you additional information to improve your hiring moving forward.
By using search engine optimization (SEO) techniques, you can get your site noticed by more potential candidates. SEO is a process through which you can get your Careers Page to the top of search engine results pages. This is achieved through a combination of keyword use, link building, and other SEO strategies. It means that when people search for jobs or companies like yours, hopefully, you will be near the top of search results so people can find you easily.
(3) Careers Page Tips
Here are our top tips for creating, managing, and updating your Careers Page.
Showcase Your Story
To let visitors get to know your brand, you should have your company story front and center on the Careers Page. This allows people to get to know your values and where you came from. This can help to build a positive perception of your company as well as your employer brand.
Include Testimonials or Personal Stories
Candidates want to know what it’s actually like to work for you. So, add some testimonials from your current staff members. Or write stories about their journeys through the company. Add real photos of these people, as this helps readers to connect with them and know that this is a real person.
Videos are 5.33 times more effective at keeping visitors on a page than text is. That is why so many careers pages use not only text but also videos to spread their message. Videos can be a wonderful way to engage people and help them to connect to what you’re saying.
Information About Applying
What many people looking at a Careers Page want to know is what the application process is like. So, why not add a section on tips for applying for your roles? On average, candidates spend 3 – 4 hours applying for each role. Meanwhile, the vast majority of employers think it takes candidates around one hour to apply. Letting applicants know what to expect and how much you require can bridge that gap and reduce the application time for them.
Many companies don’t only post the current vacant roles, but let people indicate their interest in future roles. Adding a form that people can fill out as a notice of interest is a great way to interact with candidates while building a talent pool for yourself. These people should then be alerted when a job that requires their skills or experience comes up.
Are you ready to embrace the challenge of a Careers Page? Just look at all of the benefits you can attain if you develop an attractive, enticing Careers Page for your business. Get started on it today, and you just might be surprised by how many more applicants and site visitors you gain.