If you’re in the recruitment industry, you know how important it is to have your name out there. A fantastic way of doing that at your recruitment agency is a ‘meet the team’ page on your website. This is where both potential clients and candidates can take a look at who works at your agency and form an impression of your brand.
What is a Meet The Team page?
A Meet The Team page is often found under the ‘about us’ section of a website. This is where you introduce your company and your people to your audience. It is important because this can let visitors know what you’re about, what’s important to you, and who you are.
This can be the start of building trust with your clients. Be transparent, let them know how long you’ve been in the business. Showing off your team in a professional manner is a great way for your clients to get to know you.
Why should recruiters have a Meet The Team page?
At the heart of the recruitment industry is people. You need people to come to you looking for work or looking for staff. As you know, making authentic connections with people can improve your success in recruitment.
As much as you need to get to know your applicants and businesses, they need to get to know you too. By being able to find out some information about you and your team, you are building trust with potential clients before you have even met them.
Having an interesting meet the team page is engaging for site visitors. It can encourage them to stay on and read your website or contact you. By having funny bios or beautiful images, you may capture the audience’s attention. Then they may be more inclined to get in touch with you.
What creates a fantastic Meet The Team page?
Creating an engaging meet with the team page can make all the difference to the visitor experience on your site. It is a page that many visitors will look at and could make or break whether they are interested in your services.
1. Make It Personal
By adding personal touches to the page, your audience can feel like they are getting to know you. You can do this by adding high-quality images that match your brand. Add a fantastic photo of each person in your team.
If your brand’s tone is relaxed and friendly, you could add funny images of each person. If you adopt a more formal, professional tone, go for the classic headshots.
2. Personal Profiles
You could write a profile for each of your team members. Then, if you have a client that is emailing with one of your team, they can have some information to put with the name. It can reduce that feeling of emailing a faceless person behind a keyboard.
Consider including some fun information, such as how many pets you have or whether you’re a baseball or football fan. Make sure you also include the person’s role. If you each have different recruitment focuses, include these too. For example, one person may usually do trade recruitment, and another does corporate recruitment.
3. Get Creative
Some sites have a cartoon drawing of each staff member. Others have colorful, fun images. Whatever you choose, get creative to develop a memorable page that will leave a lasting impression on your customers.
4. Social Media Links
What better way to show that you are a real person behind the bio than by adding your social media links? Perhaps your Instagram is full of the perfect travel shots. This offers an insight into who you are that clients would otherwise never see.
If you are going to do this, you will, of course, have to ensure that the content is work-friendly. If your social media accounts are safe for work, then go for it!
5. Contact Links
Ultimately, the point of the page is that you want people to contact you to use your recruitment services. You need to make it clear how people can do this. Add in your email address or phone number so that people can easily get hold of you.
Alternatively, you may link under your profile to a contact form that the person can fill out. Then you can receive specific information from them and get back to them later.
Consider adding a meet with the team page to your website. It could transform your brand by letting potential clients and candidates alike to get to know you. Make it creative, engaging, and memorable.
Most importantly, share something of yourself with readers. This will let you get a head start on building a relationship with these potential customers. Draw them in and you’ll have more people wanting to engage with your services.