A company’s careers page is used as a way to attract potential job applicants to apply for vacant positions. It may include a list of available roles, testimonials from current staff, information about working for the organization, and more. They should always contain a call to action to apply for positions to turn readers into applicants.
When people see you advertise a role on a job board, they will often look up your company online. Having a careers page invites these people in and shows them how great it is to work for you. Having a professional careers page is part of building an excellent employer brand, making you an employer of choice.