In simple terms, employer branding is how you market your organization to job seekers. Employer branding refers to what the general public perception of your brand as an employer is. It details your brand offering as an employer to the public, including factors such as your employee value proposition.
Companies work on influencing the perception of their employer brand so that they can attract and retain the best talent to work in their business. Employer branding defines what your brand values and prioritizes in order to find employees with similar values. For example, a company that is known as a leader in renewable energy is more likely to attract talented staff who are passionate about the environment.