Many people don’t realize that recruitment can be a form of marketing. Recruiters who want to attract top talent to their organization must begin recruitment marketing. The goal of it is to attract the types of people you want to apply for the positions your business currently has available.
Recruitment marketing can improve the candidate experience and also benefit your employer branding. You will have more potential job applicants become aware of your business and what you offer as an employer. This can also help to drive more job applications coming in each time you have an open position available.