Candidate satisfaction refers to how happy a candidate is with your recruitment process. Ideally, you would hope that all of your applicants are satisfied with the process even if they are not your preferred candidate. This leaves them with a positive impression of your company, which is important for employer branding.
Managing candidate satisfaction requires a high level of communication. It is often when people don’t know what’s going on that they become dissatisfied with the hiring process.
You can attain data on candidate satisfaction through surveys and polls conducted after a recruitment process. This feedback can help you to improve your approach in the future.