Marketing Roles
A company wants to reduce its cost per acquisition (CPA) on a running paid search campaign. Which action should be prioritised first?
Pause the lowest-performing ad groups and reallocate budget to higher-converting segments.
Increase the overall campaign budget to generate more conversions.
Broaden keyword match types to increase impression volume.
Switch all ads to manual bidding regardless of current performance data.
A brand wants to understand why a recently launched product has underperformed against sales forecasts. Which research approach would provide the most actionable insight?
Conduct in-depth interviews with customers who considered but did not purchase the product.
Review internal sales data month-on-month to track the decline.
Benchmark the product's price against direct competitors.