Are you currently using a candidate’s assessment to enhance your employer brand? If you aren’t, then this is a huge missed opportunity for promotion. Keep reading to uncover how you can turn your recruitment process into a way to engage with candidates while communicating your brand as an employer.
What Is A Candidate’s Assessment?
A candidate’s assessment is a pre-employment test given to job applicants to test them on the skills required for the role. These assessments can take many forms, depending on the demands of the available position. Candidates may be tested on soft skills, abilities, cognitive ability, technical skills, or on their personality.
The type of test given will depend on what skills will be used day-to-day in the role. For example, a personal assistant may be tested on typing and interpersonal skills. Meanwhile, a data analyst could be tested on their numerical reasoning abilities.
The Importance of Employer Brand
When candidates are in the market for a job, they search to find companies that they would be proud to work for. People talk to their friends, family, and others about where they work. That’s why it’s so important to them to work somewhere that they are proud to discuss.
So much of our own self-esteem is tied up to the job we have, and that includes not only our position title but the brand we work for. That’s why the employer brand is so important. How you come across as an employer and are perceived by the general public will have a significant impact on how well you can attract top talent to your organization. Creating a strategy for your employer branding is one of the most powerful things you can do to make your recruitment process easier. Have streams of fantastic people coming to you wanting a job rather than frantically seeking enough qualified applicants.
How to Reflect Employer Brand in the Candidate’s Assessment
The candidate’s assessment is the ideal opportunity to keep showing applicants your employer brand. Any interaction they have with your company will communicate something about your brand as an employer. If you want to take charge of what you’re communicating, you need to actively consider how you want to show your employer brand in the candidate’s assessment.
Use A Candidate’s Assessment
If you don’t currently use a pre-employment assessment, then you need to start. Anyone you have beginning in your company should have the soft skills you want to represent as a brand. For example, if your employer brand is about being kind, then you need to hire kind people. You can’t promote yourself as a company that has a particular trait unless you are committed to hiring people who reflect your brand.
Find a Validated Assessment
Offering candidates an assessment that is not based on data and research will not result in them having a positive impression of your company. Instead, you need to find a validated assessment that has plenty of research to back up its value. This will help respondents to see that you are a professional brand that is thorough in your recruitment processes.
If you can also find an assessment that’s not too lengthy or tedious to complete, this will help with the applicants’ perceptions of you as well.
Brand the Candidate’s Assessment
Find a skills assessment to which you can add your own logo, images, and branding, as this is a great way to cement your brand in the applicants’ minds. Use your company colors and fonts in the documents given as part of the test. This shows that you pay attention to detail and are passionate about continually communicating who you are as a brand through design.
Contact with Participants
As mentioned, every interaction you have with job applicants reflects your employer brand. If you want to be thought of as a good place to work, you need to treat your candidates well. That includes communication about where you are at in the recruitment process, easy to follow instructions for assessments, and an offer to answer any questions the applicants may have.
Discover Staff Attitudes
What is the attitude of your current employees towards your brand? Find out using a skills assessment tool. Your most valued employees should be ambassadors of your brand. When friends and family ask about work, you want them to speak highly of you. That’s why it’s crucial to find out what your staff think of your brand. You can develop an assessment specifically to gain data on how your employees perceive you as an employer.
If the perceptions are not as favorable as you had hoped, then it’s time to improve the culture of your company. Treating your staff in line with your brand values is a great way to start improving your employer brand.
Hiring for Job Fit
When you use an assessment to hire for job fit, this offers you the chance to make better hiring decisions. Find out more about whether the candidate is suited to the role they are applying for, and the person you hire is more likely to be successful in that role.
Over time, this can work to reduce your staff turnover rate. Fewer people will leave their jobs because those who are well-suited to the work they are doing are likely to stay in the position for longer. Reducing your turnover can be extremely positive for how your brand is perceived. People don’t want to work for a company if they hear that people are continually leaving it. That issue would suggest that there’s something wrong with how you operate. Instead, with lower turnover, people will be fighting to work for you.
By implementing a candidate’s assessment in your recruitment process, you can begin to improve your employer brand. Influence applicants’ perceptions of your brand by finding a validated test that’s fun to complete and adding your brand logo and style to it. This can not only help you to hire better but improve what people think of you as an employer.