Case Study: Reducing Sales Team Attrition by 92%

For rapidly growing small-sized or medium businesses, every single person makes a difference. That’s why talent acquisition and retention are crucial. When Trendsetter Homes, the largest home builder in Springfield, Missouri, saw their sales team’s attrition rate increase to 200%, immediate action had to be taken. Their recruiting process was also a challenge, as their pre-hiring assessment took candidates 2.5 hours to complete.

The management team of Trendsetter Homes was determined to find a solution, and they succeeded. In fact, a year later, the sales team attrition rate had dropped to 16% and the company was able to reduce the time-to-hire window by 90%, while improving the quality of its hires by nearly 20%.

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