Measurable impact on hiring outcomes
3x
improvement in quality of hire
40%
reduction in early turnover
80%
faster screening
From the moment we launched the Bryq assessment in hiring Sales Development Reps here at RoadRunner, the impact was undeniable.
- Nicole Zellie Lann, Director of Talent Management - RoadRunner
Sales Hiring That's Specific to Your Team
Your Top Sellers Are Not the Same as Everyone Else's
GENERIC ASSESSMENTS
Generic sales assessments test for competitiveness and assertiveness. Standard traits, standard results. But the traits that predict quota attainment at your company might be completely different.
BRYQ
Your top reps might be consultative listeners, not hard closers. Cognitive agility might matter more than extraversion. Bryq proves it instead of guessing. We analyse your top reps' cognitive and behavioral profiles, connect them to real outcomes (quota, pipeline, deal velocity), and build your Ideal Candidate Profile for sales.
Replace Gut Feel With Performance Data
Sales hiring is subjective. Charm interviews well. But charm doesn't close deals.
Bryq scores every candidate against your Ideal Candidate Profile, giving hiring managers objective data to make confident decisions. The profile is rooted in real outcomes: quota attainment, ramp time, average deal size, customer retention. Data from your CRM, not industry benchmarks.
AI Proficiency for Sales Teams
Your reps are already using AI to draft outreach, research accounts, and build proposals. The question isn't whether they use it. It's whether they use it well. Bryq's AI Proficiency Assessment measures practical AI capability in realistic scenarios: can they critically evaluate AI output before it reaches a prospect? Can they integrate AI into their workflow without losing the human touch?
Add AI proficiency to your sales hiring in two clicks. Three proficiency levels (Foundational, Functional, Advanced) map to what your roles actually require. A junior SDR might need Foundational. An enterprise AE running complex deals might need Advanced.
Beyond Hiring: Coaching, Team Composition, Retention
Bryq doesn't stop at hiring. The same assessment data that predicted fit guides a rep's development and coaching. Managers get insights: where this rep might struggle, how they communicate best, whether they mesh with the existing team.
For sales leaders, Bryq shows how different team compositions perform based on your Ideal Candidate Profile data. You spot gaps before they hurt quota.
Case Study:
Sales Team Hiring at Trendsetter Homes
A high-growth home builder needed to scale their sales team without repeating the turnover cycle. After implementing Bryq's Ideal Candidate Profile matching for their sales roles, they cut sales rep turnover by 40% and tripled quality of hire. Reps hired through Bryq ramped faster because they were matched to traits that predicted success at this specific company.
FAQ
Find answers to the most frequently asked questions about Bryq
What makes a sales hiring assessment different from a general assessment?
Sales roles have measurable outcomes: quota, revenue, pipeline. And high turnover costs: lost territory, delayed revenue, training waste. A sales hiring assessment should validate traits against these revenue outcomes. Bryq does this by building your Ideal Candidate Profile from your top reps' actual performance data.
How does Bryq predict sales success?
Bryq builds your Ideal Candidate Profile by connecting your top reps' cognitive and behavioral traits to real outcomes: quota attainment, deal velocity, ramp time. This is your blueprint for sales success. New candidates are scored against your Ideal Candidate Profile.
Why measure AI proficiency for sales hires?
Your reps already use AI to draft emails, prep for calls, and research prospects. Bryq's AI Proficiency Assessment tells you whether a candidate can evaluate AI output critically, integrate AI into a sales workflow, and know when to trust their own judgement over the tool's suggestion. It's a practical capability, not a trivia test.
Can Bryq help with sales rep retention, not just hiring?
Yes. Your Ideal Candidate Profile data guides coaching. It shows communication preferences, stress responses, early warning signs of disengagement. Team composition analysis helps you spot retention risks early and intervene before a rep puts in their notice.
Which CRMs does Bryq pull data from?
Bryq connects to your existing performance data systems. For sales teams, that typically means your CRM (Salesforce, HubSpot, etc.) for quota and pipeline data, plus your HRIS for tenure and retention metrics. The integration is lightweight; we need outputs, not raw database access.