AI at Work: The Proficiency Gap

Research report on AI adoption, skills gaps, and why measuring AI proficiency matters. 75% of knowledge workers use AI, yet most organisations lack reliable ways to assess capability. Based on data from Microsoft, Gallup, McKinsey, WEF, and more.

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AI at Work: The Proficiency Gap

Artificial intelligence is no longer an emerging technology in the workplace. It is an everyday tool. Three quarters of global knowledge workers now use AI at work, and U.S. adoption nearly doubled in a single year. Organisations across sectors are integrating AI into core business functions at an unprecedented rate.

Yet a critical gap has emerged between adoption and capability. Most organizations have no reliable way to measure whether their people can actually use AI effectively. Self-reported skills are unreliable — LinkedIn data show a 142× increase in members adding AI skills to their profiles. Existing assessments test definitions rather than applied ability. HR frameworks have not kept pace.

This report synthesizes data from ten major research institutions to examine the current state of AI adoption, the growing skills gap, and why measuring AI proficiency (not just AI awareness) is becoming a strategic priority for hiring teams, HR leaders, and boards.


Key Findings

Finding

Source

75% of knowledge workers used AI at work in 2024

Microsoft / LinkedIn

63% of employers cite skills gaps as top barrier to transformation

WEF

142× increase in AI skills added to LinkedIn profiles

LinkedIn

86% of companies expect AI to transform their business by 2030

McKinsey

19M new jobs projected from digital access and AI by 2030

WEF

77% of employers plan to reskill workers for AI

WEF


1. AI Adoption Is Already Mainstream

AI use at work has moved from experimentation to everyday reality. Microsoft and LinkedIn’s 2024 Work Trend Index found that generative AI use at work nearly doubled in just 6 months, with approximately 75% of global knowledge workers using AI tools at work by 2024.

Gallup data confirm the trend: the share of U.S. employees using AI at least a few times a year rose from 21% in 2023 to 40% in 2024, while daily use doubled from 4% to 8%. McKinsey’s 2024 Global Survey found 65% of organizations report regular use of generative AI, nearly double the rate ten months earlier.

Adoption is heavily skewed by role and industry. AI use is highest among white-collar and knowledge workers, with tech, professional services, and finance leading. In some roles, frequent AI use reaches 34–50%.

In some knowledge work roles, more than one in three employees use AI tools multiple times per week.


2. How AI Is Being Used at Work

The current wave of AI shows up as a “copilot” across existing workflows. Employees report using AI for writing and editing, summarizing information, generating ideas, learning new topics, and automating routine tasks. McKinsey finds the average organization uses generative AI in two business functions, most often marketing/sales and product development.

HR use cases are emerging but limited: only 15% of HR teams progressed from evaluating to implementing AI between 2023 and 2024, with 38% still “informally discussing” possible uses.

AI adoption by sector

IT

59%

Communications

50%

Health & Life Science

31%

Consumer Goods

30%

Manufacturing

24%


3. Where AI at Work Is Heading

The WEF Future of Jobs Report projects that 39% of workers’ core skills will change by 2030, with digital access and AI advances creating approximately 19 million jobs and displacing about 9 million over five years. AI and information processing technologies specifically account for about 11 million new roles.

+19M

Jobs created (digital + AI)


−9M

Jobs displaced

+11M

Net new roles (AI specifically)

Around half of employers plan a major business reorientation around AI. 77% of employers plan to reskill workers for AI, yet only 22% of employees say their organization has a clear plan for using AI. Adoption is outpacing strategy.

4. The AI Skills Gap

63% of employers cite a lack of workforce skills as a key barrier to business transformation (WEF). Industry estimates put 2024 AI spending above $550 billion, with an AI talent gap of approximately 50%. Despite high adoption, structured AI training remains limited: Microsoft and LinkedIn found that only 39% of employees using AI at work received company-provided training.

The gap is multi-layered. HR itself faces a skills deficit: most HR professionals acknowledge that AI capability is becoming critical, yet their teams report substantial gaps in actual skills. Analysts identify three intertwined gaps:

Competency gap

Lack of hands-on proficiency with AI tools in daily work

Confidence gap

Fear of AI, or conversely, uncritical over-reliance on AI outputs

Clarity gap

Uncertainty about appropriate use cases, compliance, and governance


5. Why AI Proficiency Is Now a Core Competency

AI capability is an enabler of strategy, not just an IT issue. 79% of company leaders believe their company needs to adopt AI to stay competitive. Microsoft and LinkedIn report that most leaders now say they would not hire someone without AI skills for many knowledge roles.

On the worker side, four in five professionals want to improve their AI skills. LinkedIn data show a 142× increase in members adding AI skills to their profiles and a 160% increase in non-technical professionals taking AI courses.

142×

increase in AI skills added to LinkedIn profiles

160%

increase in non-technical professionals taking AI courses

4 in 5

professionals want to improve their AI skills

The appetite for AI skills development is real, but self-reported proficiency is unreliable, and structured measurement tools are largely absent. Course completions and self-assessments do not correlate with on-the-job capability.


6. The Measurement Problem

Despite growing demand for AI skills, HR faces distinctive challenges in measuring them. AI proficiency spans a continuum, from foundational literacy to applied user skills to strategic governance, but most HR frameworks have not codified these levels. Candidates list “AI” as a skill on their CV, but mean very different things by it.

Unlike coding (where GitHub contributions provide observable signals), AI proficiency often manifests in internal tasks: better prompts, smarter workflows, higher-quality analysis. Few organizations have behavioral metrics for AI use. Most rely on self-report surveys or course completions, which do not correlate with on-the-job capability.

39%

of workers’ core skills expected to change by 2030

22%

of employees say their org has a clear AI plan

39%

of AI users received company-provided training

The EU AI Act (Article 4) now requires organizations to ensure adequate AI literacy among staff, making measurement not just a talent issue but a compliance one.

For hiring teams, the question is no longer whether to assess AI proficiency. It is how to do it in a way that is valid, practical, and grounded in research.

Author

Bryq is composed of a diverse team of HR experts, including I-O psychologists, data scientists, and seasoned HR professionals, all united by a shared passion for soft skills.

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Nick Jacks

Group Director of Talent

“Bryq streamlines the interview process by matching candidates to what matters, and gives me all the insight I need to evaluate them properly.”

Sigrid Shun

VP, HR Business Partner Lead

“Maybe my favourite part of using Bryq is helping uncover unique people we might not have even considered before...and watching them thrive.”

Rob Dougherty

SVP of Global Talent

TESTIMONIALS

Why our customers love Bryq

“Bryq expertly steered us through a transformative journey, helping us align our core cultural pillars and guiding principles with the essential traits necessary to attract and retain the best talent.”

Nick Jacks

Group Director of Talent

“Bryq streamlines the interview process by matching candidates to what matters, and gives me all the insight I need to evaluate them properly.”

Sigrid Shun

VP, HR Business Partner Lead

“Maybe my favourite part of using Bryq is helping uncover unique people we might not have even considered before...and watching them thrive.”

Rob Dougherty

SVP of Global Talent

TESTIMONIALS

Why our customers love Bryq

“Bryq expertly steered us through a transformative journey, helping us align our core cultural pillars and guiding principles with the essential traits necessary to attract and retain the best talent.”

Nick Jacks

Group Director of Talent

“Bryq streamlines the interview process by matching candidates to what matters, and gives me all the insight I need to evaluate them properly.”

Sigrid Shun

VP, HR Business Partner Lead

“Maybe my favourite part of using Bryq is helping uncover unique people we might not have even considered before...and watching them thrive.”

Rob Dougherty

SVP of Global Talent