Marketing Roles
Digital Marketing
Market Research
Search engine optimization
Brand Management
Question
A company wants to reduce its cost per acquisition (CPA) on a running paid search campaign. Which action should be prioritised first?
Select your answer
Pause the lowest-performing ad groups and reallocate budget to higher-converting segments.
Increase the overall campaign budget to generate more conversions.
Broaden keyword match types to increase impression volume.
Switch all ads to manual bidding regardless of current performance data.
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Question
A brand wants to understand why a recently launched product has underperformed against sales forecasts. Which research approach would provide the most actionable insight?
Select your answer
Conduct in-depth interviews with customers who considered but did not purchase the product.
Review internal sales data month-on-month to track the decline.
Benchmark the product's price against direct competitors.
Increase the advertising budget and monitor whether sales respond.
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Question
A website has strong domain authority but its product pages are not appearing in search results for high-intent commercial queries. What is the most likely cause?
Select your answer
The product pages are not optimised for search intent and lack targeted on-page SEO elements.
The website does not have enough blog content to support the product pages.
The domain authority is artificially inflated by irrelevant backlinks.
The product pages have too many internal links pointing to them.
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