These are four sample questions from Bryq’s Marketing Roles assessment, a job-specific test for hiring marketers. The full assessment covers four skills: digital marketing, market research, search engine optimization, and brand management. Each question describes a real work situation and asks which action or approach fits best, with four options to choose from.
Digital Marketing
Intermediate
Question
A company wants to reduce its cost per acquisition (CPA) on a running paid search campaign. Which action should be prioritised first?
Select your answer
Pause the lowest-performing ad groups and reallocate budget to higher-converting segments.
Increase the overall campaign budget to generate more conversions.
Broaden keyword match types to increase impression volume.
Switch to manual bidding to gain tighter control over cost per click.
WHY IS THIS THE CORECT ANSWER
CPA falls when spend is concentrated where conversions are cheapest. Reallocating budget away from underperforming ad groups directly improves efficiency.
Market Research
Intermediate
Question
A brand wants to understand why a recently launched product has underperformed against sales forecasts. Which research approach would provide the most actionable insight?
Select your answer
Conduct in-depth interviews with customers who considered but did not purchase the product.
Review internal sales data month-on-month to track the decline.
Benchmark the product’s price against direct competitors.
Run a broad online survey of the brand’s existing customer base.
WHY IS THIS THE CORECT ANSWER
Sales data show what happened, but only qualitative research with lost prospects explains why.
Search engine optimization
Intermediate
Question
A website has strong domain authority but its product pages are not appearing in search results for high-intent commercial queries. What is the most likely cause?
Select your answer
The product pages are not optimised for search intent and lack targeted on-page SEO elements.
The website does not have enough blog content to support the product pages.
The domain authority is artificially inflated by irrelevant backlinks.
The product pages have too many internal links pointing to them.
WHY IS THIS THE CORECT ANSWER
Domain authority helps a site rank, but each page still has to match what the searcher wants.
Brand Management
Intermediate
Question
A well-established brand is launching a lower-cost product line aimed at a younger demographic. What is the most important brand management consideration?
Select your answer
Developing a clear brand architecture that protects the parent brand’s positioning while giving the new line its own identity.
Rebranding the parent company to appeal to a broader demographic.
Using identical visual branding across both lines to maximise recognition.
Prioritising aggressive pricing over brand differentiation for the new line.
