These are three sample questions from Bryq’s Creative Thinking assessment, a soft skills test for hiring people who bring new ideas and fresh solutions to their work. The full assessment covers three skills: innovative thinking, creative solutions, and creative innovation. Each question presents a business challenge and asks which approach is the most innovative, with four options to choose from.
Innovative Thinking
Question
Your team has been using the same internal process for three years. It still works, but a colleague suggests it could be improved. What is the best response?
Select your answer
Explore the process end-to-end with the team, challenge the assumptions behind each step, and experiment with redesigning it from scratch.
Run a team session to identify quick wins that could improve the process without major disruption.
Keep the process as it is; if it works, changing it introduces unnecessary risk.
Acknowledge the suggestion and invite the colleague to propose specific changes through the appropriate channel.
WHY IS THIS THE CORECT ANSWER
Challenging the assumptions behind each step opens up improvements that incremental quick wins or waiting for a formal proposal would miss.
Creative Solutions
Question
A company’s internal knowledge-sharing is poor; teams frequently duplicate work or miss insights already developed elsewhere. What is the most creative solution?
Select your answer
Launch an open platform where teams post live problems and anyone in the organisation can contribute ideas or experience.
Send a weekly internal newsletter summarising key outputs from each team.
Build a searchable internal knowledge hub where teams log learnings and tag them by topic.
Create cross-team “knowledge exchange” sessions where teams present recent work and invite challenge.
WHY IS THIS THE CORECT ANSWER
Posting open problems reverses the flow: expertise is drawn in at the point of need, so duplication is prevented before it happens rather than discovered afterwards.
Creative Innovation
Question
A company wants to reinvent how it collects customer insight to inform product decisions. What is the most innovative approach?
Select your answer
Embed a small group of customers as active co-designers throughout the product development cycle.
Analyse support tickets and reviews to identify recurring themes and feed them into the product roadmap.
Run more frequent customer satisfaction surveys and track scores over time.
Build a standing customer advisory panel that participates in structured feedback sessions each quarter.
