Boosting DEI and Quality of Hire for Persado

Persado, a global AI Content Generation and Decisioning Platform, faced a significant challenge in its rapid expansion: hiring quality talent quickly while maintaining diversity and reducing bias. They needed a solution that could match the pace of their growth and align with their inclusive values.

Enter Bryq, a talent intelligence software. With Bryq, Persado was able to hire five times more effectively, selecting top candidates from a vast pool. This not only sped up their hiring process but also enhanced the diversity of their workforce, balancing the gender mix to nearly 92%.